Washington, D.C. - Today’s data shows the candidates neck-and-neck, both on 45%. This is a two-point drop for Obama, and no change for Romney.
We have also included data again today for candidate attributes, and the picture has changed since this past Saturday (10/6). For the last few weeks, Obama has dominated Romney on these characteristics; now, Romney leads not only on ‘A man of faith’ (29% Obama vs. 44% Romney) but also on ‘Can be effective in Washington (34% Obama vs. 38% Romney). In addition, the two candidates are currently within two points of each other on:
- Tough enough for the job (40% Obama vs. 39% Romney)
- Represents America (40% Obama vs. 39% Romney)
- Smart enough for the job (41% Obama vs. 39% Romney)
- Has the right values (40% Obama vs. 38% Romney)
- Will protect American jobs (39% Obama vs. 38% Romney)
I have summarized the key movement below:
- On ‘Understands people like me’, the President has moved from a 15 point lead (34% vs. 28%) to an 8 point lead (39% vs. 31%)
- Obama has seen drops across the board. Attributes where he has dropped three points or more include:
- Eloquent (from 48% to 43%)
- Represents America (from 43% to 40%)
- Smart enough for the job (from 45% to 41%)
- Has the right values (from 43% to 40%)
- Would be fun to meet in person (from 48% to 45%)
- Can be effective in Washington (from 37% to 34%)
- Romney has also gained three points or more on:
- Is a good person (from 31% to 34%)
- Likeable (from 29% to 32%)
This is a daily rolling tracker – this means that we conduct 300+ interviews a day, with occasional ‘boosts’, and aggregate data from the previous 4-5 days. The sample overlap that occurs as part of this process means that day-to-day changes will be incremental rather than large.
For more information on this news release please contact:
Ipsos Public Affairs
Senior Vice President
Ipsos Public Affairs
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