Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News

4 in 10 (39%) Canadians Highly Engaged ‘Newsies’ Whereas Majority (60%) Are More Casual, Remote

Wednesday, October 17, 2012

Toronto, ON – A new poll conducted by Ipsos Reid on behalf of The Canadian Journalism Foundation finds that despite a plethora of new sources for the apparent 24/7 news cycle, a majority of Canadians still prefer to consult the more traditional outlets to get their daily news fill.

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Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News

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John Wright
Senior Vice President, US
Ipsos Public Affairs
+1.416.324.2002
john.wright@ipsos.com