Socialogue: Pay for Ad-Free Content Online? Sounds Fine!

Tuesday, November 27, 2012

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

For most people, online ads are just a part of the online experience. They’re there, whether you like them or not. But what if you could go online and not see any ads? No pop-ups. No banners. Just the content YOU choose to see. Would you like it? Would you still like it if you had to pay to have the ads removed? Well, one-third of us (33%) would be willing to pay to get rid of online advertising. Could this be a new revenue stream for sites that host ads? Maybe. But for sites that sell pay-per-click advertising, the loss of eyes could neutralize the new revenue and keep the balance sheet just where it was.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Pay for Ad-Free Content Online? Sounds Fine!


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange