Socialogue: Money, That's What I Want

Thursday, January 03, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

The best things in life may be free, but most agree with the title of a song made famous by the Beatles: “Money, That’s What I Want.” In fact, what more than half of us (55%) want more than anything else in 2013 is to improve our financial situation, a figure that rises to 58% among those under 49 and dips to 44% among those over 50. More time with family is the number one wish of only 16% of us, followed closely by improving health (14%) and travel to other countries (12%). Maybe it is improved finances that could bring the other wishes within reach. Maybe we’re just hungry for money. Or, maybe social networking, through others’ sharing about their purchases and vacations, keeps us too much in the know by reinforcing what we can’t afford to buy. Ipsos OTX Socialogue wishes you receive whatever you want most in 2013!

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Money, That's What I Want


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange