Socialogue: The Most Common Butterfly On Earth Is The Social Butterfly

Tuesday, January 08, 2013

Global - Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

(Click to enlarge image)

The monarchs may migrate thousands of miles annually, but the most active butterfly worldwide is the human social butterfly which, without moving an inch, spends hours (3.6) every day socializing online (among those who social network). That could easily be 25% of the time one is awake! Those under 35 clock in an average 4.2 hours a day social networking, 35-49 year olds spend an average 3.1 hours daily and those over 50 spend the least amount of time, 2.8 hours a day. Sturdy as their little wings are, the monarch butterfly could never traverse a path as far-reaching as the world’s social networks.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: The Most Common Butterfly On Earth Is The Social Butterfly


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange