Before Oscar Nominations, Americans Most Likely to Pick Lincoln, Les Misérables as Top Contenders

Thursday, January 10, 2013

New York – In addition to Lincoln and Les Misérables, The Hobbit was another top pick to win best picture, and while it was among the more widely watched movies, it didn’t make the list of nominees which were announced January 10th.

At the same time, a majority (52%) report that they didn’t see any of the 24 movies vying for an Oscar nomination. Likewise, very few have actually seen many of the nominated films, with 1% or less saying that they have watched Amour, Beasts of the Southern Wild, and Silver Linings Playbook.

Anne Hathaway was the most popular choice for Best Actress for her role in Les Misérables, selected by over a quarter of Americans (27%), though she was nominated in the Supporting Actress category. Another popular choice for Best Actress include Meryl Streep for Hope Springs (15%), though she wasn’t nominated for her performance. Very few selected any of the nominated actresses - Jennifer Lawrence (Silver Linings Playbook), Jessica Chastain (Zero Dark Thirty), Naomi Watts (The Impossible), Emmanuelle Riva (Amour), Quvenzhané Wallis (Beasts of the Southern Wild) – as their favorite to win.

In the Best Actor category, Daniel Day Lewis is the favorite for his role as Lincoln (18%), followed by Denzel Washington for Flight (16%) and High Jackman for Les Misérables (10%), all of whom earned a nomination.

These are findings from an Ipsos poll conducted for Thomson Reuters from January 8-9, 2013 . For the survey, a sample of 951 Americans ages 18+ were interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.6 percentage points. For more information about credibility intervals, please see the appendix.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent. Where figures do not sum to 100, this is due to the effects of rounding.

For more information on this news release please contact:

Rebecca Sizelove
Associate Vice President
Ipsos Public Affairs
212.584.9253
rebecca.sizelove@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

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Before Oscar Nominations, Americans Most Likely to Pick <i>Lincoln</i>, <i>Les Misérables</i> as Top Contenders

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Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com