Toronto, ON – In The Big Shift (HarperCollins Canada); Darrell Bricker, CEO of Ipsos Global Public Affairs, and John Ibbitson, Chief Political correspondent for The Globe and Mail, present a provocative look at a new Canadian political geography that has become divorced from the traditions of its past and replaced by a new, powerful coalition based in the west and supported by conservative leaning immigrant voters from China, India and other Asian countries.
With their combined expertise, Bricker and Ibbitson examine the issue from both a historical cultural perspective and statistical background to argue that the conservative party is doing a much better job of creating a narrative that centres on the issues Canadian voters care about most, and that the inability of the liberal leadership to speak to this growing population, their focus on the Quebec vote, and outdated equalization system envisioned to benefit Ontario as a Canadian power house is no longer relevant to the voting public.
In the next federal election 30 seats will be added to the House of Commons, mostly in Calgary, Edmonton, Vancouver and the underserved Toronto suburbs, where the bulk of the growing Canadian immigrant population has settled. Bricker and Ibbitson argue that the political media and business elites in Toronto, Ottawa and Montreal who ignore these changes will need to develop a narrative that speaks to this changing population and only those who understand these changes will be able to capitalize on the tremendous changes the big shift will bring.
About the Authors
DARRELL BRICKER is the CEO of Ipsos Global Public Affairs. Prior to joining Ipsos Reid, Bricker was director of public-opinion research in the office of the prime minister. He holds a Ph.D. in political science from Carleton University and is the co-author (with Edward Greenspan) of Searching for Certainty: Inside the New Canadian Mindset. He is the co-author, with John Wright, of What Canadians Think About Almost Everything. Follow him on Twitter @darrellbricker.
JOHN IBBITSON, chief political correspondent for The Globe and Mail, has served as the paper’s Queen’s Park columnist, Ottawa political affairs correspondent and bureau chief in both Washington and Ottawa. His numerous political books include Open and Shut: Why America Has Barack Obama and Canada Has Stephen Harper and The Polite Revolution: Perfecting the Canadian Dream. His novel The Landing won the Governor General’s Literary Award for Children’s Literature. He lives and writes in Ottawa. Follow him on Twitter @JohnIbbitson.
The book is published by HarperCollins Canada and is available online.
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About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
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