New York, NY – The Duke-Ipsos Research Center and Think Tank are welcoming GSK Consumer Health Care to the Duke-Ipsos Research Center as a Board Member. GSK, a leader in the oral health, nutritionals, wellness and skin health segments, becomes the ninth member company on the board of the Duke-Ipsos Research Center, a shopper think tank and collaboration between CPG/OTC manufacturers, academics and retailers.
“GSK is very excited to become a part of one of the industry’s leading and most forward-thinking research organizations,” says Jana DeLancey, Vice President of Global Insights for the Consumer Healthcare division. “We are particularly interested in the collaborative academic and retail aspects of the Center, in addition to the multitude of research experiments designed to deliver a deeper understanding of the judgments and choices that shoppers make.”
Jointly led by Ipsos, a leader in retail and shopper insights research, and Duke University’s Fuqua School of Business , the Duke-Ipsos Research Center now consists of nine premier consumer packaged goods (CPG) and over the counter (OTC) manufacturers, as well as Retail Board Advisors. “As one of the more successful consumer health care companies, we are very pleased to welcome GSK to the Center,” says Gavan Fitzsimons, R. David Thomas Professor of Marketing and Psychology at Duke who co-leads the Center along with Mark Berry, Executive Vice President and U.S. head of Shopper Insights at Ipsos. “Their unique perspective and focus on health care will significantly contribute to the Center’s success.”
The Duke-Ipsos Research Center brings together some of the most forward-thinking market research minds in the country. Driven by the academic excellence of Duke University and the global research expertise of Ipsos, the Center works closely with manufacturers and marketers of consumer package goods and over the counter products.
The purpose of the Center is to advance the knowledge of participating members through a better understanding of the decision theory associated with creating demand generation through the shopping experience. The Center also provides a critical link between business and academia, sponsoring over 20 research projects per year, aimed at advancing the state of the art in shopper research. While Board Members consist of CPG/OTC companies, Retail Board Advisors predominantly consist of retailers that guide the Board on their research plans and share in the learning from the Duke-Ipsos Center’s research projects. Participating retailers will also provide access to their stores for research testing. Companies with questions may contact Mark Berry at email@example.com or Gavan Fitzsimons at Gavan@duke.edu.
For more information on this news release please contact:
Executive Vice President
R. David Thomas Professor of Marketing and Psychology
Fuqua School of Business
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.
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