BC Views on 2013 Provincial Budget

Overall Reviews are Mixed with 41% Approving and 47% Disapproving
Strong Support for Increasing Taxes on Corporations, Wealthy and Smokers. Little Support for Increasing MSP Premiums
Very Few (12%) Believe that Budget Will Actually be Balanced

Thursday, February 21, 2013

Vancouver, BC – An Ipsos Reid poll was conducted among 1,200 British Columbians who read, saw or heard something about the new provincial budget.

Overall Budget Approval

Four-in-ten (41%) British Columbians say they generally approve of the plans in the provincial budget, while nearly half (47%) say they disapprove.

(Click to enlarge image)

Approval of Specifics in Budget

Views of the budget vary widely by measure. There is strong public approval for increasing taxes on cigarettes (85%), increasing personal income taxes for those making over $150,000 per year (84%), increasing corporate taxes (78%) and introducing spending restraints to keep overall spending increases to 1.5% (73%).

Approval is lower, but still a majority, for money to create new child care spaces (59%) and an annual tax benefit for children under age 6 (58%). Nearly half (49%) say they also approve of a $1,200 education fund for children.

Approval is below the majority mark for raising MSP premiums (23%), selling provincial assets (36%) and having lower health care spending increases than in previous years (38%).

(Click to enlarge image)

Belief Budget will be Balanced

Very few (12%) British Columbians believe the provincial government’s claim that the budget will be balanced in 2013.

(Click to enlarge image)

Impact of Budget on Vote

Initial reviews of the budget suggest it will not have much impact on voting intentions. Only 13% say they are more likely to vote for Christy Clark and the BC Liberals as a result of the budget. Nearly twice as many British Columbians (24%) say they would be less likely to vote for Christy Clark and the BC Liberals. The majority (59%) say the budget has no impact on their vote.

(Click to enlarge image)

Would Dix do Better?

Only about one-quarter (24%) of British Columbians believe that BC's financial situation would be better today if Adrian Dix and the NDP had been running the province over the last few years. A larger number, four-in-ten (40%), think the province’s financial situation would be worse under Adrian Dix and the NDP.

(Click to enlarge image)


These are the findings of an Ipsos Reid poll of 1,200 adult British Columbians who said they had read, seen or heard something about the new provincial budget introduced by Premier Christy Clark’s government on Tuesday February 19th. The poll was conducted online using Ipsos Reid’s online household panel between February 20 and 21, 2013. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±2.9 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data.

Weighting Factors

The final sample of 1,200 respondents breaks down as follows before and after weighting:

  • 618 men (weighted to 640) and 582 women (weighted to 560).
  • 759 Metro Vancouver residents (weighted to 637), 188 Vancouver Island residents (weighted to 234) and 253 Interior/North residents (weighted to 329).
  • 185 age 18 to 34 (weighted to 291), 465 age 35 to 54 (weighted to 417) and 550 age 55+ (weighted to 492).

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,363 billion (1.897 billion USD) in 2011.

Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities.

BC Views on 2013 Provincial Budget

Downloads PDF

Press Release


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130