Socialogue: A Clever Brand Keeps Fans on Hand

Tuesday, February 26, 2013

Global - One-third (34%) of those who follow a brand’s social networking page say fun or interesting posts make them feel more connected to that brand. The younger the demographic, the more effective these kind of posts are as connection boosters: 39% of those under 35 claim a stronger connection is forged when a brand’s posts interest them, 31% of those between 35 and 49 and 28% of those between 50 and 64. While other brand actions – e.g., discounts, free offers, contests – have a stronger effect on brand and consumer connections, injecting interesting and funny posts can help keep interested consumers coming back to your social networking sites to see what’s up. That’s why it makes sense for marketers to be hands-on when it comes to social networking content.

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: A Clever Brand Keeps Fans on Hand


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange