Ipsos Marketing Strengthens Global Leadership and Announces New Practice Name

Lauren Demar Appointed Deputy CEO of Ipsos Marketing, Reporting to Pierre Le Manh; MarketQuest New Name for MUM Practice

Wednesday, February 27, 2013

New York, NY – Lauren Demar has been appointed Deputy CEO of Ipsos Marketing, the global specialization of Ipsos focused on helping clients to identify business opportunities in their markets, innovate and position their brands, and maximize sales to get the best return on investments. In 2011, the Ipsos Marketing specialization contributed nearly 50% of revenues to Ipsos’ € 1.4 billion business.

Lauren Demar

Lauren currently serves as Global CEO of Ipsos InnoQuest – one of four practices within Ipsos Marketing – a role she will maintain in addition to her new responsibility as Deputy CEO of Ipsos Marketing. Lauren will continue to report to Pierre Le Manh, who will retain his role as Global CEO of Ipsos Marketing, in addition to his recently announced appointment to CEO of Ipsos in North America.

Lauren’s new responsibilities will cover two of the four practices that reside within Ipsos Marketing:

  • Ipsos InnoQuest, which is dedicated to meeting the innovation and forecasting needs of clients. Ipsos InnoQuest helps clients to maximize the ROI of their innovation processes through a unique, global end-to-end offer and deep expertise across sectors.
  • Ipsos MarketQuest, which is dedicated to helping clients to understand consumers, shoppers and markets, differentiate their brands, optimize their distribution and allocate their marketing expenditures. Ipsos MarketQuest is the new brand name for the Ipsos Marketing practice formerly known as MUM – Market Understanding and Measurement. Ipsos MarketQuest also includes new and highly specialized services such as: Ipsos Business Consulting, which advises clients on emerging markets penetration strategies; Ipsos Retail Performance, which provides technology to measure and analyze traffic in stores; and Ipsos MMA, a leader in Marketing Mix Modeling. Douwe Rademaker is the Global CEO of Ipsos MarketQuest, and will report to Lauren Demar.

The two other global Ipsos Marketing practices, Ipsos UU (Qualitative) and Ipsos Healthcare, remain led respectively by Jacquie Matthews and by Michael Spedding. Both continue to report directly to Pierre Le Manh.

Prior to joining Ipsos in 2002, Lauren was a Senior Marketing Executive at Unilever. During her 11-year tenure at Unilever, she held various leadership positions in Brand Management, Innovation & Marketing Services, including leading the New Ventures Group and the Brand Development & Innovation processes. Before joining Unilever, Lauren was a member of the Brand Management organization at Kraft.

For more information on this news release, please contact:

Sandrine Gahinet
Knowledge & Communications
Ipsos Marketing
sandrine.gahinet@ipsos.com

About Ipsos Marketing

Ipsos Marketing helps clients identify business opportunities on their markets, innovate and position their brands, and maximise sales to get the best return on investments. It includes four global practices: Ipsos InnoQuest (Innovation and Forecasting), Ipsos MarketQuest (Market Understanding and Brand Growth), Ipsos UU (Qualitative) and Ipsos Healthcare.

Ipsos Marketing experts transform consumer insights into our clients’ competitive advantage. We offer innovative contractual models to better manage Market Research expenditures. We distribute information real-time within clients’ organizations by leveraging technology and activation sessions. We integrate knowledge by combining various sources of data.

Ipsos Marketing is a specialization of Ipsos, a global market research company which delivers insightful expertise across six specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. With offices in 84 countries, Ipsos has the resources to conduct research wherever in the world our clients do business. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

In 2011, Ipsos generated global revenues of €1.363 billion (1.897 billion USD), Marketing research contributing to nearly 50% of Ipsos revenues.

To learn more, please visit www.ipsosmarketing.com.


Ipsos Marketing Strengthens Global Leadership and Announces New Practice Name

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Contact

Sandrine Gahinet
Knowledge & Communications
Ipsos Marketing

sandrine.gahinet@ipsos.com