Socialogue: What Do You Think?

Tuesday, March 12, 2013

Global - Connections among people are important and take work to nurture and maintain. Well, the same could be said for brands. More than half of those who follow brands online (52%) say that brands offering opportunities to enter contests or provide information about current or new products encourages them to stay connected to the brand. Naming a new product? Adding a new flavor? Seeking to add amenities to a new product model? Just asking consumers for their ideas could keep them attached and loyal to your brand . . . which is especially important when they’re making buying decisions.



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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.


More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange
310.736.3440
jill.wiltfong@ipsos.com

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at ipsosopenthinkingexchange@ipsos.com

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit www.ipsosglobaladvisor.com or contact us at globaladvisor@ipsos.com


Socialogue: What Do You Think?

Contact

Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange
+1.310.736.3440
jill.wiltfong@ipsos.com