Munich, Germany – Ipsos InnoQuest further elevates its global leadership position in product testing with the addition of Josef Zach, world renowned sensory and consumer insight expert. Zach has joined Ipsos InnoQuest’s roster of industry thought leaders as Director of Research & Development for Product Testing. The announcement was made by Lauren Demar, Global CEO of Ipsos InnoQuest, the practice of Ipsos specializing in innovation and forecasting.
“Josef Zach is a true innovator, with a success record to prove it,” says Demar. “With decades of client-side experience on his side, we are confident that Josef will be instrumental in developing new tools and approaches at Ipsos, especially in the areas of early stage product testing and sensory testing where our clients are increasingly demanding more leading-edge, creative solutions.”
In his position, Zach will not only lead new product development related to sensory testing and product optimization but also consult with clients and play a lead role in research and development – pushing the boundaries to take product testing to the next level.
“Ipsos InnoQuest is a known leader in product testing, offering solutions throughout the product lifecycle. I am excited to contribute to the process by focusing on new tools at the early stage – when clients are in unchartered territory and need research partners who can help them to make critical decisions that will affect their product’s formulation and design. I look forward to making a difference with new approaches that will yield truly superior products.”
Zach joins Ipsos from Kraft Foods/Mondelez where over the past twenty years he focused on consumer science and sensory research across all key product categories, most recently holding a global role for coffee and chocolate.
Based out of Ipsos’ Munich office, Zach will report to David Lansanah, Global Managing Director, Product Testing, and Lee Markowitz, Global Chief Research Officer, Ipsos InnoQuest.
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.