Extra Tidbits from Global News: BC1 Poll

Monday, March 18, 2013

Vancouver, BC – Ipsos Reid’s poll for Global News: BC1 was about more than just BC politics. It also asked British Columbians where they stand on a variety of other provincial issues.

Geographic Identification

We call them British Columbians in our reports, but they actually identify themselves most closely as Canadians. More than six-in-ten (62%) BC residents say they most closely identify themselves ‘as a Canadian’. Only one-quarter (24%) identify themselves most closely ‘as a British Columbian’, while 14% identify most ‘as a resident of my local community/municipality/city’.

  • Younger British Columbians (18-34 years) are the least likely to identify ‘as a Canadian’ (55%) and the most likely to identify ‘as a resident of my local community/municipality/city’ (24%).

Agree-Disagree Statements

Survey respondents were asked to agree or disagree (strongly or somewhat) with a battery of 12 statements. The results are summarized below.

95% agree and 4% disagree that ‘I am proud to be a Canadian.’

  • Agreement with this statement is consistent by region, age and gender.

90% agree and 7% disagree that ‘I am proud to be a British Columbian.’

  • Agreement with this statement is consistent by region, age and gender.

74% agree and 25% disagree that ‘I feel safe walking alone in my own neighbourhood after dark.’

    Agreement with this statement is higher with men (86% vs. 64% among women).

61% agree and 39% disagree that ‘I have a great sex life’. (Results exclude those refusing to answer)

  • Agreement with this statement declines with age (69% among 18-34 years, 62% among 35-54 years, 53% among 55+ years).

60% agree and 37% disagree that ‘I’m confident about my financial future.’

  • Agreement with this statement is higher among men (65% vs. 55% among women) and among older residents (66% among 55+ years vs. 55% among 35-54 years, 58% among 18-34 years).

51% agree and 47% disagree that ‘when I take vacations, it’s usually within British Columbia.’

  • Agreement with this statement is lower among Metro Vancouver residents (44% vs. 58% of Island residents, 57% of Interior/North residents).

47% agree and 44% disagree that ‘I’m glad BC is replacing the HST with the PST/GST system.

  • Agreement with this statement is higher among women (52% vs. 42% of men).

41% agree and 45% disagree ‘I support replacing the RCMP in BC with a provincial police force.’

  • Agreement with this statement is higher in Metro Vancouver (45% vs. 34% on Vancouver Island, 38% in Interior/North) and among men (49% vs. 34% among women).

40% agree and 59% disagree that ‘my community is an affordable place to live.’

  • Agreement with this statement is much lower in Metro Vancouver (28% vs. 48% on Vancouver Island, 57% in Interior/North) and higher among older residents (51% among 55+ years v. 37% among 35-54 years, 32% among 18-34 years).

36% agree and 46% disagree that ‘my community is safer than it was 10 years ago.’

  • Agreement with this statement is higher among men (40% vs. 32% of women).

34% agree and 49% disagree that ‘my community receives its fair share of infrastructure spending in BC.’

  • Agreement with this statement is higher among Metro Vancouver residents (40% vs. 29% of Island residents, 28% of Interior/North residents) and men (38% vs. 31% of women).

26% agree and 53% disagree that 'the standard of education in BC is better now than when I went to school.'

  • Agreement with this statement is higher among older residents (32% among 55+ years vs. 25% among 35-54 years, 21% among 18-34 years).

These are the findings of an Ipsos Reid poll of 1,000 adult British Columbians conducted online using Ipsos Reid’s national online household panel between March 8 and 12, 2012. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±3.1 percentage points, 19 times out of 20. The margin of error would be larger within regions and for other sub-groupings of the survey population. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Extra Tidbits from Global News: BC1 Poll


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130