Socialogue: R.S.V.P

Tuesday, March 26, 2013

Global - “Did you hear what I said?” It’s a question people ask every day. Most of us want a response, an acknowledgement or some signal assuring us we have been heard. The power of a response from a brand to a consumer is strong, with 28% of those who follow a brand on its social networking page feeling an acknowledgement from the brand to the comments or links they post makes them feel more connected to that brand. While there are other tactics – e.g., contests, discounts, free products – that have a more profound effect on how connected consumers feel to brands, active acknowledgement of the links and comments they post on your social networking page will help keep them coming to your “party.” 



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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.


More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange
310.736.3440
jill.wiltfong@ipsos.com

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at ipsosopenthinkingexchange@ipsos.com

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit www.ipsosglobaladvisor.com or contact us at globaladvisor@ipsos.com


Socialogue: R.S.V.P

Contact

Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange
+1.310.736.3440
jill.wiltfong@ipsos.com