New York, NY – Ipsos has announced today a sale of assets impacting its Motion Picture Group (MPG).
Ipsos agreed to sell its theatrical research division, the Motion Picture Group, to a private investment group led by former MPG President, Vincent Bruzzese. Ipsos and the newly private MPG agreed to a three year partnership that is structured to ensure a seamless transition for clients.
Ipsos, through its Ipsos OTX division founded by Shelley Zalis, has pioneered online research in the Movie industry. However Ipsos wishes to focus on other fast developing and more scalable offers to the Media and Technology space which fit better with its longer term strategy.
The move to divest the group to investors led by the current Management team and financier David Lugliani represents the best option for our clients. Current MPG clients will retain their existing service teams and offer.
For more information on this news release, please contact:
Director, Marketing Services
Ipsos in North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.
Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.