BC Election Daily Issue Polling – April 18

Thursday, April 18, 2013

Vancouver, BC - In partnership with Global BC, Ipsos Reid will be conducting quick turnaround polling on the issues of the day throughout the BC election campaign.

NDP Ferry Fare Freeze

As you may know, the NDP has promised to freeze fares at BC Ferries from May 2013 to March 2015 while conducting an audit into the provincial corporation. Which of the following best represents your view of this idea?

31% - I think it’s a good idea and it makes me more likely to vote NDP
41% - I think it’s a good idea, but it doesn’t make me more likely to vote NDP
14% - I think it’s a bad idea and it makes me less likely to vote NDP
6% - I think it’s a bad idea, but it doesn’t make me less likely to vote NDP
8% - Don’t know

Summary Stats from Q1

72% - Total Good Idea
20% - Total Bad Idea
8% - Don’t know

31% - More Likely to Vote NDP
14% - Less Likely to Vote NDP
47% - No Change
8% - Don’t know

NDP Overspending

As you may know, the BC Liberals have said that an NDP government is likely to overspend and drive up the provincial debt. Which of the following best represents your level of concern about an NDP government overspending and driving up the provincial debt?

39% - I am concerned and this makes me less likely to vote NDP
25% - I am concerned, but this doesn’t make me less likely to vote NDP
31% - I am not concerned about this
5% - Don’t know

Summary Stats from Q2

64% - Total Concerned
31% - Not Concerned
5% - Don’t know

39% - Less Likely to Vote NDP
56% - Not Less Likely to Vote NDO
5% - Don’t know

Methodology

These are the findings of an Ipsos Reid poll of 400 adult British Columbians conducted online using Ipsos Reid’s national online household panel between April 17 and 18, 2013. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±5.0%, 19 times out of 20. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
778.373.5130
kyle.braid@ipsos.com
@kylebraid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.


BC Election Daily Issue Polling – April 18

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Press Release

Contact

Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130
kyle.braid@ipsos.com