BC Election Daily Issue Polling – April 23

Tuesday, April 23, 2013

Vancouver, BC - In partnership with Global BC, Ipsos Reid will be conducting quick turnaround polling on the issues of the day throughout the BC election campaign.

Government Priorities

On which one of the following three items would you like to see the provincial government place the greatest priority over the next few years?

46% - Increasing funding for services such as health and education
35% - Reducing the provincial debt
15% - Lowering taxes
4% - Don’t know

Notes: There is a gender gap. Men narrowly choose reducing debt (43%) over increasing funding for services (35%). Women choose increasing funding for services (56%) by a wide margin over reducing debt (28%).

Balancing Resource Development and the Environment

If elected, how well do you think each of the parties would do at balancing resource development and environmental protection?

(Click to enlarge image)

None of the four parties get great marks on balancing resource development and environmental protection, but the NDP does the best. The NDP has the highest score for striking the right balance and the lowest score for a skew in any one direction.


These are the findings of an Ipsos Reid poll of 455 adult British Columbians conducted online using Ipsos Reid’s national online household panel between April 22 and 23, 2013. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±4.6%, 19 times out of 20. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

BC Election Daily Issue Polling – April 23

Downloads PDF

Press Release


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130