BC Election Daily Issue Polling – April 25

Thursday, April 25, 2013

Vancouver, BC - In partnership with Global BC, Ipsos Reid will be conducting quick turnaround polling on the issues of the day throughout the BC election campaign.

Selling BC Place

As you may know, NDP leader Adrian Dix has promised an NDP government would consider selling downtown Vancouver’s BC Place, with the money being used to pay down debt related to the facility’s renovation.

Do you support or oppose the idea of the provincial government selling BC Place?

40% - Support
32% - Oppose
28% - Don't know

Notes: British Columbians are split on the idea of selling BC Place. Four-in-ten (40%) support the idea, one-third (32%) are opposed and nearly three-in-ten (28%) are undecide. Results are split by party support, with 64% of NDP voters supporting the idea and 64% of BC Liberal voters opposing the idea.

Most Positive and Negative Campaigns

Which of the parties do you think has been running the most positive and negative campaigns?

Most Positive
42% - Adrian Dix and the NDP
15% - Christy Clark and the BC Liberals
8% - Jane Sterk and the Green Party
5% - John Cummins and the BC Conservatives
30% - Don't know

Notes: Most NDP supporters (81%) think Adrian Dix and the NDP are running the most positive campaign. However, only about half (48%) of Liberal voters think Christy Clark and the BC Liberals are the most positive (9% choose the NDP, 9% the Greens, 1% the BC Cons and 33% are undecided).

Most Negative
52% - Christy Clark and the BC Liberals
13% - Adrian Dix and the NDP
5% - John Cummins and the BC Conservatives
1% - Jane Sterk and the Green Party
29% - Don't know

Notes: Most NDP supporters (79%) think Christy Clark and the BC Liberals are running the most negative campaign. Liberal voters are less decisive in their opinions – 30% say Adrian Dix and the NDP, 19% say Christy Clark and the BC Liberals, 10% say John Cummins and the BC Conservatives and 3% say Jane Sterk and the Greens (38% are undecided).

Methodology

These are the findings of an Ipsos Reid poll of 475 adult British Columbians conducted online using Ipsos Reid’s national online household panel between April 24 and 25, 2013. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of ±4.5%, 19 times out of 20. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs
778.373.5130
kyle.braid@ipsos.com
@kylebraid

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.


BC Election Daily Issue Polling – April 25

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Press Release

Contact

Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130
kyle.braid@ipsos.com