Socialogue: Are Your Online Shares Rising? Keep Investing!

Tuesday, April 30, 2013

Global - As children, we were told “You have to learn to share.” While no one has to share on social media and other online sites, 36% share links to articles, videos and other information. Some of these shares can be an asset or a liability for marketers. Suffer a recall or make a false claim and the error can go viral in minutes. Post something funny, wise, timely or surprising and you can, again in minutes, have social ambassadors giving your name broader positive exposure. Whether you need a forum to announce a product, make an apology or invite responses, social media is an investment that can help your shares, literally and figuratively, add value.

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Are Your Online Shares Rising?  Keep Investing!


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange