Ipsos Healthcare Launches Syndicated Ethnographic Studies

Monday, April 29, 2013

London, UK – Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of Ipsos Healthcare SEES (Syndicated Expert Ethnographic Studies). The disease-specific studies will bring to life the day-to-day challenges of living with a chronic disease.

Beginning with Psoriatic Arthritis (SEES PsA), the studies will reveal the patient perspective in 3 core areas: quality of life (lifestyle, coping mechanisms); medication (regimen, tolerance, compliance); and pathway to diagnosis (HCP interaction, time lapse). Initially available in the UK, France, Italy, Spain and the US, they will be delivered in collaboration between the disease experts from Ipsos Healthcare’s Global Therapy Monitors teams, and the anthropologically-trained researchers from Ipsos’ Ethnography Centre of Excellence.

Ipsos Healthcare SEES brings together the patient perspective offered by ethnography with the Global Therapy Monitors’ quantitative view of the market and physician perceptions; in doing so, it can help pharmaceutical and biotech companies identify wider patient-level and market opportunities. Subscribers will gain ongoing understanding through access to a searchable database of patient video footage, in addition to customised reports.

Commented Rhoda Schmuecking, President of Global Therapy Monitors, Ipsos Healthcare:

“Living with a chronic disease means constantly adapting to all aspects of life. Ipsos Healthcare SEES can help us to understand patients’ needs and motivations for seeking treatment, their true compliance versus stated levels, and the involvement of patients in their treatment decisions. This understanding can guide every articulation of a pharmaceutical or biotech company’s product value, from doctor detailing and conference material to employee education and patient support.”

Added Victoria Guyatt, Deputy Head of Ethnography, Ipsos UU:

“Ultimately, ethnography has the power to change the way the pharma / biotech industry views patients, putting them at the centre of decision-making.”

For more information on this news release please contact:

Rhoda Schmuecking
President, Global Therapy Monitors
Ipsos Healthcare
609.933.2989
rhoda.schmuecking@ipsos.com

Victoria Guyatt
Deputy Head of Ethnography
Ipsos UU
+44 (0)20 3059 5365
victoria.guyatt@ipsos.com

Joanna Butcher
Marketing Director, Syndicated Services
Ipsos Healthcare
862.216.1527
joanna.butcher@ipsos.com

About Ipsos’ Ethnography Centre of Excellence

The Ipsos Ethnography Centre of Excellence (ECE) is a dedicated ethnographic team made up of researchers, ethnographers and anthropologists. The team specialises in video ethnography, using in-context observation to understand human behaviour. This means exploring the contradictions between what people say they do versus what they actually do, and allows insights to be generated in the context of everyday life. Established in 2008, the ECE has worked with clients in the public and private sectors, from the NHS and Met Police to KPMG and UNICEF. While the production facility is based in London, the team works around the world and has conducted ethnographic research in Pakistan, Saudi Arabia, U.S., Canada, Mexico, France, Italy, Germany, Spain, Russia, Brazil, South Korea, China and Thailand.

About Ipsos Healthcare’s Global Therapy Monitors

Ipsos Healthcare’s Global Therapy Monitors comprise the industry’s largest portfolio of syndicated patient chart audit data. The suite of global studies tracks usage of treatments across 20+ disease areas, including Metabolics, Oncology, Virology, Autoimmune, Cardiovascular and more. Together, they encompass 4000 physicians reporting on 200,000 patients in 35 markets worldwide. Subscribers to the Global Therapy Monitors can track product usage and maintain a comprehensive understanding of their ever-evolving markets.

About Ipsos Healthcare

Ipsos Healthcare is a global specialised practice focusing on research in the pharmaceutical, bio-tech and medical device markets. It is also a leading provider of global syndicated patient chart studies in 35 markets. Operating in over 40 countries, the team of 500 healthcare market research experts, marketers and client-side brand-builders focuses on delivering outcome-oriented research for its clients. Drawing from a broad range of qualitative and quantitative techniques, Ipsos Healthcare offers custom and syndicated research programs to evaluate the motivations, experiences, interactions and influences of stakeholders forming the multi-customer markets that increasingly drive business success in the healthcare industry.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company. With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.


Ipsos Healthcare Launches Syndicated Ethnographic Studies

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Press Release

Contact

Rhoda Schmuecking
President, Global Therapy Monitors
Ipsos Healthcare
+1.609.933.2989
rhoda.schmuecking@ipsos.com
Joanna Butcher
Marketing and Communications Director, UK
Ipsos Mori
+44 07818 422117
joanna.butcher@ipsos.com
Victoria Guyatt
Deputy Head of Ethnography
Ipsos UU
+44 (0)20 3059 5365
victoria.guyatt@ipsos.com