BC Election Daily Issue Polling - April 28

Sunday, April 28, 2013

Vancouver, BC - In partnership with Global BC, Ipsos Reid will be conducting quick turnaround polling on the issues of the day throughout the BC election campaign.

Plans to Watch Debate

As you may know, the only televised leaders’ debate will take place on Monday April 29th (6:30pm - 8:00pm). Do you plan to watch this debate?

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Notes: Only one-third (33%) of British Columbians say they plan to watch the televised leaders’ debate. Likelihood to watch rises with age (23% among 18-34, 35% among 35-54, 40% among 55+) and is higher among Metro Vancouver residents (38% vs. 27% in Rest of BC).

Importance of Debate on Vote

How important do you expect the televised leaders’ debate will be in your final vote choice?

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Notes: Only about one-quarter (26%) of British Columbians expect the debate will be either ‘very important’ (4%) or ‘somewhat important’ (22%) in their final vote choice. The importance (very or somewhat) of the debate increases with age (20% among 18-34, 27% among 35-54, 29% among 55+) and is higher among Metro Vancouver residents (31% vs. 21% in Rest of BC).

Expected Winner

Which leader do you expect will WIN the leaders’ debate?

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Notes: Adrian Dix is selected slightly more often than Christy Clark as the expected winner of the debate, with few British Columbians expecting a win from John Cummins or Jane Sterk. Nearly six-in-ten (59%) BC Liberal supporters expect Christy Clark to win and a similar proportion of NDP supporters (57%) expect Adrian Dix will win.


These are the findings of an Ipsos Reid poll of 500 adult British Columbians conducted online using Ipsos Reid’s national online household panel between April 25 and 26, 2013. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 5.0 percentage points had all BC adults been surveyed.

For more information on this news release, please contact:

Kyle Braid
Vice President
Ipsos Reid Public Affairs

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

BC Election Daily Issue Polling - April 28

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Press Release


Kyle Braid
Senior Vice President / Vice-Président Senior, Canada
Ipsos Public Affairs
+1 778 373 5130