Vancouver, BC - In partnership with Global BC, Ipsos Reid will be conducting quick turnaround polling on the issues of the day throughout the BC election campaign.
Interest in Canucks vs. Election
Which of the following is going to get MORE of your attention over the next couple of weeks?
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Notes: Overall, British Columbians say they will pay more attention to the BC election campaign (56%) than to the Vancouver Canucks (33%) over the next couple of weeks. The exception is younger British Columbians (18-34 years) who are slightly more likely to pay attention to the Canucks (46%) than to the campaign (39%).
BC Liberal Win or Stanley Cup
Which of the following is MORE likely to happen?
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Notes: By a two-to-one margin, British Columbians think a Stanley Cup parade in Vancouver (53%) is more likely than the BC Liberals winning a fourth consecutive majority government.
These are the findings of an Ipsos Reid poll of 450 adult British Columbians conducted online using Ipsos Reid’s national online household panel between May 1 and May 2, 2013. These data were statistically weighted to ensure the sample's regional and age/sex composition reflects that of the actual BC population according to 2011 Census data. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 5.3 percentage points had all BC adults been surveyed.
For more information on this news release, please contact:
Ipsos Reid Public Affairs
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.