Quality and Leadership Hallmarks of Ipsos’ U.S. Qualitative Research Practice at All Levels

April Jeffries Takes on Leadership Role at Ipsos UU in the United States

Wednesday, May 22, 2013

New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, has a new leader in the United States. Pierre Le Manh, Ipsos Deputy CEO and CEO North America, has announced that April Jeffries is stepping into the role of President of Ipsos UU in the United States.

April Jeffries

“April Jeffries is an accomplished business leader who brings value and insight to everything she does,” says Pierre Le Manh. “She has been leading the CPG sector since starting with Ipsos UU in June 2012 and under her leadership, the team experienced both growth and success—qualities I expect will continue under April’s leadership of Ipsos UU as a whole as her team builds even stronger relationships with U.S.-based clients.

April Jeffries has a rich background in marketing and research, having successfully designed and implemented marketing, strategic and tactical plans for key industries including food and beverage, wine and spirits, technology, education and entertainment. She leverages over 20 years of experience with an extensive list of assignments in major marketing companies such as Procter & Gamble, Johnson & Johnson, Kraft Foods, and Pepperidge Farm.

Before joining Ipsos, Jeffries ran a strategic consulting business and, prior to that, held key leadership positions in major corporations such as Vice President of Innovation/Marketing Services for Pinnacle Foods and Vice President of Marketing for the Campbell Soup Company.

“The U.S. team at Ipsos UU has a great energy and an outstanding reputation for delivering insightful, innovative research and developing important client partnerships that lead to growth,” says Jeffries. “I’m truly excited to be leading such a dynamic and industry-leading team of research professionals and firmly believe that our future potential is outstanding.”

April Jeffries holds a Bachelor of Science degree in Mechanical Engineering from the Massachusetts Institute of Technology and an MBA in Marketing from the Wharton School of Business. She is based at Ipsos’ office in Mahwah, NJ.

For more information on this news release please contact:

Elen Alexov
Director, Marketing Services
Ipsos in North America

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Quality and Leadership Hallmarks of Ipsos’ U.S. Qualitative Research Practice at All Levels

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Elen Alexov
Director, Marketing Services,
North America