New York, NY – Every day, Ipsos measures the
potential and performance of ideas and brands all across the globe. And that
begins with a strategic partnership forged with many of the world’s most
prolific and successful marketers. Furthering its commitment to strategic
partnerships with such clients, Ipsos has recently added two key players to
their Strategy Partner Group: Stephane Goldsand and Jasper Snyder both
hold the post of Vice President, Global Strategy Partner with Ipsos.
“The members of Ipsos’ Strategy Partner Group go beyond the collection
and assessment of data – we add value to the research insight by bringing in
other data streams and knowledge that allows us to provide more useable
business advice,” says Peter Sorgenfrei, Global Head of the Strategy Partner
Group at Ipsos. “Both Stephane and Jasper embody the diversity of the
Strategy Partner Group practice and our global client requirements. Both have
a global perspective, speak multiple languages, and offer a wealth of
experience working in advisory and research roles. I’m confident they will help
us succeed at every touchpoint with our clients.”
Jasper Snyder joined the Strategy Partner Group in April 2013. An
internationally recognized expert in marketing research, Snyder was
previously a Vice President with Converseon and held research leadership
roles with BuzzBack and Datamonitor.
Stephane Goldsand joined the Group this past May. Previously, he was a
strategy consultant at Capgemini and led business groups at Nielsen, before
producing and directing “Leap Before You Look”, a documentary about the
decision to become a father, which appeared in over 30 film festivals
In their roles at Ipsos, Snyder and Goldsand will initially focus on adding
value to client relationships with major food and beverage and packaged
goods marketers, among others. Both are based in New York City and report
to Peter Sorgenfrei, Global Head of the Strategy Partner Group.
Members of Ipsos’ Strategy Partner Group are accountable for nurturing
strategic client relationships through direct client engagements and value-
added service. The Strategy Partners deliver on a higher order of business
solutions that have immediate material positive impact on our clients’
For more information on this news release please contact:
Director, Marketing Services
Ipsos in North America
Ipsos is an independent market research company controlled and
managed by research professionals. Founded in France in 1975, Ipsos has
grown into a worldwide research group with a strong presence in all key
markets. In October 2011 Ipsos completed the acquisition of Synovate. The
combination forms the world’s third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six
research specializations: advertising, customer loyalty, marketing, media,
public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends.
They develop and build brands. They help clients build long-term
relationships with their customers. They test advertising and study audience
responses to various media and they measure public opinion around the
Ipsos has been listed on the Paris Stock Exchange since 1999 and
generated global revenues of €1,789 billion (2.300 billion USD) in 2012.
Visit www.ipsos.com to learn more about Ipsos’ offerings and