Ipsos UU Boosts its Depth, Commitment to Clients through Two Strategic Hires

Jeff Borcherding and Melanie Dowe Join Ipsos’ U.S. Qualitative Research Practice

Monday, July 01, 2013

New York, NY – Ipsos UU, the qualitative research arm of Ipsos Marketing, is continuing its drive to build the world’s foremost team of qualitative researchers by hiring two senior level marketing experts. Jeff Borcherding joins as Head of Ipsos UU’s business with P&G in the United States and Melanie Dowe joins as Sector Lead for clients in financial services and information technology. Both hold the title of Senior Vice President.

“Jeff and Melanie are accomplished experts with an in-depth knowledge and understanding of the kind of consumer insights that matter most to today’s marketers,” says April Jeffries, President of Ipsos UU in the United States. “Both also share Ipsos UU’s commitment to better insights through qualitative research. That’s illustrative in Jeff’s experience in brand management and Melanie’s experience in qualitative research. No doubt both will continue to push the envelope in forging stronger relationships and better insights for our clients.”

Melanie Dowe

Melanie Dowe is a seasoned industry expert with 25 years of experience in the research industry. For the past ten years, she has owned and operated her own successful boutique qualitative research firm. Her new role with Ipsos UU represents a return to her roots, as she previously spent seven years at Ipsos before opening her own consulting business. In that role, she helped to found and manage the San Francisco office and was Senior Vice President of U.S. client development. An experienced moderator, Melanie Dowe has focused on both technology and financial services clients and has extensive experience with specialty audiences.

Jeff Borcherding

Jeff Borcherding brings over 15 years of experience in the marketing field, offering experience in brand management, marketing and business development. He joins Ipsos UU from Paycor, a leading provider of cloud HR and payroll solutions, where he worked five years as Vice President of Marketing. Prior to that, he worked for eight years at P&G in various brand management roles including as brand manager for one of the company’s billion-dollar brands. In his new role at Ipsos UU, he will help to further develop and manage the company’s relationship with P&G, a global leader in consumer packaged goods and one of the most innovative and consumer-focused marketers in the world.

Melanie Dowe holds a Bachelor of Arts from the University of British Columbia. She is a dual citizen of the United States and Canada and will be based in the Seattle area.

Jeff Borcherding is an MBA graduate of the J.L. Kellogg Graduate School of Management at Northwestern University and holds a Bachelor of Science from Indiana University. He is located in Cincinnati, global headquarters for P&G and a significant location for Ipsos in the U.S.

For more information on this news release, please contact:

Elen Alexov
Director, Marketing Services
Ipsos in North America

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos UU Boosts its Depth, Commitment to Clients through Two Strategic Hires

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Elen Alexov
Director, Marketing Services,
North America