Socialogue: What's the Difference? Pretty Big!

Tuesday, July 09, 2013

Global - With all the discussions about big government versus small, there is no argument that more people, 63%, believe that corporations can make a bigger difference in the world than politicians, who only got a 37% preferential rating.  Surely both corporations and government get a bad rap for one thing or another any day you turn on the news or look at social media posts. Could the great disparity in confidence have to do with the partisanship that seems to keep some governments from moving forward with any speed? Is it that the Warren Buffets and Bill Gates of the world have shown the great potential big business has to cure disease, feed the hungry and invent game-changing technology? Is it that corporations have a better PR machine than the government? That’s research for another day! Meanwhile, we hope both groups give us ample reason to keep our confidence growing. 

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: What's the Difference? Pretty Big!


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange