New York, NY – Ipsos MediaCT is focused on building the strongest team in the media research marketplace, and that continues with their latest strategic hire. Scott Grunther, a highly accomplished media research executive, has joined the Ipsos MediaCT team in the U.S. as Senior Vice President, Media. Jon Greenwood, President of Ipsos MediaCT in the U.S., made the announcement.
“Strengthening our team is one of my top priorities for this year, and I know we move a big step forward in that by welcoming Scott Grunther to Ipsos MediaCT,” says Greenwood. “Scott joins the team in a senior leadership role with a particular focus on helping Ipsos MediaCT grow a stronger research and consulting practice in the television and digital media business, partnering with our clients in the sector to leverage actionable insights about their audiences and advertisers.”
Grunther brings over 20 years of experience in media, technology and research to his new role with Ipsos MediaCT. He began his career in television advertising sales with Turner and Bloomberg, before moving on to business development roles with a number of media technology companies. More recently, Grunther spent seven years with IAG Research and Nielsen, leading the Media sector for Nielsen’s Ad Solutions business.
“The media and advertising landscape is constantly evolving and I’m looking forward to helping media companies connect insights and action through Ipsos MediaCT’s cutting edge suite of custom and syndicated cross-platform research solutions,” says Grunther of his new role. “I have a deep knowledge and passion for television, advertising and new media technologies, with demonstrated success in advising clients and leading teams. I’m excited to bring all of these assets to Ipsos MediaCT.”
Scott Grunther holds a BA from Hamilton College and an MBA from Columbia Business School. He lives in New Jersey with his family and is based at Ipsos MediaCT’s office in New York City.
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Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.
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