Socialogue: Reach For The Tried and True? Or, Tempted By What's New?

Tuesday, July 16, 2013

Global - There is an old saying that says, "Make new friends, but keep the old; one is silver and the other is gold." Our purchase preferences seem to echo the verse's sentiment that life is enriched by both the tried and true - and the new. More than half of us, 52%, like to try new brands and products. Maybe that's why so many traditional brands put "new" in front of their product names. Forty-eight percent of us, though, prefer sticking with brands we know, filling pantries, drawers and shelves with the products we are familiar with. No wonder manufacturers and product managers go to great lengths to cultivate customer loyalty among both audiences: they need to be able to elicit excitement from those who prefer the new, as well as from those who tend to opt for the tried and true!

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 24-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Reach For The Tried and True? Or, Tempted By What's New?


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange