New York, NY – Ipsos Loyalty researchers are once again members of the winning research team at the Frontiers in Service Conference. The team’s paper/presentation, “Perceptions Are Relative: An Examination of the Relationship Between Relative Satisfaction Metrics and Share of Wallet” was presented with the Best Practitioner Presentation Award at the 22nd Annual Conference held July 4-7 in Taipei, Taiwan.
Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President for Ipsos Loyalty, and Alexander Buoye, Head of Loyalty Analytics and Senior Vice President at Ipsos Loyalty, were part of the winning research team at the Frontiers in Service Conference. On the academic side of the team were Bruce Cooil from Vanderbilt University, Lerzan Aksoy from Fordham University, Bart Lariviere and Arne De Keyser from Ghent University, and Edward Malthouse from Northwestern University.
This is not the first time that Ipsos Loyalty researchers have been recognized for the Best Practitioner Presentation Award at the Frontiers in Service Conference. Ipsos Loyalty researchers were winners of this award in 2009 and 2012, and placed as a finalist in 2011.
“Our team is absolutely delighted that our work was recognized with such a prestigious award. Given the global nature of the Frontiers in Service Conference and the exceptional array of business and academic researchers present, this is truly an honor,” says Keiningham. “Our team’s presentation took an in-depth look at the relationship between satisfaction measures and a brand’s performance in market, ultimately showing how a brand’s rank in the consumer’s mind matters most in determining that brand’s share of the consumer’s wallet.”
A selection committee determined the winners of the Best Practitioner Presentation Award, highlighting the work of business practitioners presented during the conference. Winning presentations address a business issue and demonstrate how research is applied to real-world practical situations or problems. Winning presentations are selected for their innovative and engaging approaches while maintaining practical and managerial applications.
Founded in 1992, the Frontiers in Service Conference is considered by many to be the world's leading annual conference on service research. The conference has a very global nature, and generally draws attendees from 35 countries or more from around the world. This year’s conference was sponsored by the Center for Excellence in Service—Robert H. Smith School of Business at the University of Maryland, the American Marketing Association, the Institute for Operations Research and the Management Sciences (INFORMS), National Taiwan University, National Science Council (Taiwan), and IBM. For more information on the 2013 Conference, visit the website here.
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Ipsos in North America
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