Thomson Reuters Signs Exclusive Agreement to Distribute Ipsos Global Primary Consumer Sentiment Index

Thursday, July 18, 2013

Toronto, ON – Ipsos is pleased to announce that Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals, will now be the exclusive, sole distributor of the Ipsos Monthly Global Primary Consumer Sentiment Index (PCSI). The new Thomson Reuters Ipsos PCSI will help financial institutions, private business, and government bodies measure eleven key conditions as perceived by primary consumers in 24 countries in order to deliver the most comprehensive data set available on current and future country and personal economic conditions, intentions and expectations.

The 24 country PCSI is a composite index of 11 questions that have been running monthly in 22 countries since March 2010, in Brazil since 2005 and in the United States since 2002. Questions used in the PCSI survey are focused on areas such as individual’s appraisal of their homeland’s current economic status, their own personal economic status, and their future expectations for the local economy. Additional questions focus on consumer confidence, job security and investments in the future.

Analysis performed on the PCSI data over the past two years has found numerous correlations between the findings of PCSI and marketplace primary consumer activities; highlighting the potential predictive power of the data collated.

The PCSI is the only product providing aggregated global consumer sentiment data on a historical basis. The data will be exclusively available through Thomson Reuters Datastream Data Loader (DDL) or Datastream Professional and aims to provide financial institutions and private businesses alike with guidance on investment decisions.

“Ipsos is pleased to have an exclusive arrangement with Thomson Reuters to deliver the world’s only monthly 24-country Primary Consumer Sentiment Index” said Dr. Darrell Bricker, CEO, of Ipsos Global Public Affairs. “Since its launch in March 2010, the eleven conditions identified with the index have already found real marketplace correlations in each country that can range from consumer spending and automobile registrations to unemployment and credit demand. We share a common principle with Thomson Reuters of wanting to deliver the best solution and service to our customers and are thrilled to be joining forces to continue to deliver early and exceptional insight and value for its clients.”

“The PCSI’s level of accuracy over the years makes it a well respected forecast of personal, national, and global economic conditions, and we at Thomson Reuters are thrilled to be able to distribute the index through our well established Datastream channels,” said Debra Walton, managing director and head of Enterprise Content at Thomson Reuters. “The PCSI will be hugely beneficial to our clients, allowing them to drive their decision making process by drawing correlations to develop forward thinking investment strategies before market moving shifts in consumer sentiment.”

The monthly data output is derived from a balanced online sample that is weighted to the latest Census information of the general population in each country. The sample is aged 18-64 in the US and Canada, and age 16-64 in all other countries. Of the 24 countries surveyed 15 are representative of the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States with the remaining nine of Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey are comprised of more urban, educated and higher income respondents referred to as “Upper Deck Consumers” relative to their country general population.

For more information on this news release, please contact:

John Wright
Senior Vice President
Global @dvisor

About Ipsos Global @dvisor

The Ipsos Global @dvisor is a monthly product that surveys consumer-citizen populations simultaneously in numerous countries on various issues and topics. Launched bi-annually in 2007, the survey instrument has been running monthly since March 2010 with a core of 24 countries. For more information, go to

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit to learn more about Ipsos’ offerings and capabilities.

About Thomson Reuters

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to

Thomson Reuters Signs Exclusive Agreement to Distribute Ipsos Global Primary Consumer Sentiment Index

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Elen Alexov
Director, Marketing Services,
North America