Socialogue: Pure mADness!

Tuesday, July 30, 2013

Global - If there is a surface, small or large, there is a marketer figuring out how to use it. Ads have appeared on eggs, in bathroom stalls, on people’s foreheads! Most of us learn about new brands and products from more predictable places, though. Marketers take note: among the top three ways we learn about new brands and products, the Internet ranks highest at 68%, followed by TV advertising at 61% and then friends and family at 53%. Retail stores introduce new products to fewer than half of us, 43%, while 36% cite magazine advertising. Other ways rank far lower. The fact is, no matter where we look, we see or hear the latest new brands and products. The only way to avoid advertising these days is to put on a blindfold and get super-effective ear plugs.

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Ipsos Open Thinking Exchange (Ipsos OTX) and Ipsos Global @dvisor are pleased to share the latest proprietary global infographic and commentary on the trends and behaviors that define people’s lives in today’s social media age.

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

About Ipsos Open Thinking Exchange

Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation center. This multi-disciplinary team of researchers, strategists, digital natives, and design technologists is blending advancements in technology and a cultural shift toward social interactions to create the future of research, one that is immersive, collaborative, authentic and relevant. SocialogueTM is an ongoing publication from Ipsos OTX which features proprietary, global infographics and commentary on social media trends and behavior. For more information on the current suite of Ipsos OTX social media research tools, to find more about our Futures initiatives or to obtain social media details by country, contact us at

About Ipsos and Ipsos Global @dvisor

Ipsos is the world’s third largest market research company. With offices in 84 countries, Ipsos offers a complete line of custom, syndicated, omnibus, panel and online research products and services. Ipsos Global @dvisor is a 25-country, online, monthly syndicated research service used to generate information for media and clients. Every month, we complete 500 to 1,000 online interviews in each country. For more information visit or contact us at

Socialogue: Pure mADness!


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange