New York, NY - Procter & Gamble Professional
commissioned Ipsos Public Affairs to conduct a national survey among
managers of cleaning operations from several industries with the objective of
exploring their perceptions, attitudes and behaviors about their business and
how they are adapting to the challenges brought on by the current economic
The full presentation can be downloaded on the right.
This study was conducted online, May 28-31, 2013. The sample
consists of 408 managers of cleaning operations based in the United States
from the following industries: Food Service (n=101), Hospitality/ Lodging
(n=100), Commercial (n=105), Healthcare (n=102). Margins of sampling error
at a 95 percent confidence level would be +/- 5 percentage points for
respondents from all industries combined if conducted using a probabilistic
sample; the margin of error would be larger within sub-groupings of the
survey population. Throughout this document, total percentages may not add
up to 100% due to rounding.
For more information on this news release, please contact:
Associate Vice President
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research
practice made up of seasoned professionals. We conduct strategic research
initiatives for a diverse number of American and international organizations,
based not only on public opinion research, but elite stakeholder, corporate,
and media opinion research.
Ipsos has media partnerships with the most prestigious news
organizations around the world. In the U.S., UK and internationally, Ipsos
Public Affairs is the media polling supplier to Reuters News, the world's
leading source of intelligent information for businesses and professionals,
and the Hispanic polling partner of Telemundo Communications Group, a
division of NBC Universal providing Spanish-language content to U.S.
Hispanics and audiences around the world.
Ipsos Public Affairs is a member of the Ipsos Group, a leading global
survey-based market research company. We provide boutique-style customer
service and work closely with our clients, while also undertaking global
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Ipsos is an independent market research company controlled and
managed by research professionals. Founded in France in 1975, Ipsos has
grown into a worldwide research group with a strong presence in all key
markets. In October 2011 Ipsos completed the acquisition of Synovate. The
combination forms the world’s third largest market research company.
With offices in 85 countries, Ipsos delivers insightful expertise across six
research specializations: advertising, customer loyalty, marketing, media,
public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends.
They develop and build brands. They help clients build long-term
relationships with their customers. They test advertising and study audience
responses to various media and they measure public opinion around the
Ipsos has been listed on the Paris Stock Exchange since 1999 and
generated global revenues of €1,789 billion (2.300 billion USD) in 2012.
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