New Multi-Country Survey from Shows Americans Are Most Likely to Value Brands that Offer Coupons and to Use Coupons and Vouchers Proudly

Deals and Sales Are the Top Influence on Online Shopping Purchase Decisions

Thursday, August 22, 2013

New York, NY - A new Ipsos poll conducted on behalf of across 11 countries. Topline results are available for download on the right.

Ipsos conducted approximately n=1,000 (or in some cases, n=500) quantitative online interviews among adults in 11 countries, for a total of 10,009 interviews. Results are weighted to the general adult population ages 16-64 (or in the US and Canada, 18-64). Weighting is done separately for each country. Interviewing was conducted from June 10-24, 2013. A survey with an unweighted probability sample of 10,009 adults and a 100% response rate would have an estimated margin of error of +/- 1 percentage point, 19 times out of 20 of what the results would have been had the entire population of adults in the participating countries been polled. Each individual country would have an estimated margin of error of 3.1 to 4.4 percentage points. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Rebecca Sizelove
Associate Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit:

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

Visit to learn more about Ipsos’ offerings and capabilities.

New Multi-Country Survey from Shows Americans Are Most Likely to Value Brands that Offer Coupons and to Use Coupons and Vouchers Proudly

Downloads PDF

Topline Results


Elen Alexov
Director, Marketing Services,
North America