Study of Calgary Business’ Emergency Response Plans

Ipsos Reid Study Identifies Gaps in Corporate Emergency Response Plans

Tuesday, November 19, 2013

Calgary, AB – Ipsos Reid conducted 50 telephone interviews with Calgary based businesses with 100 or more employees within Alberta and had been directly impacted by the flood. In a study fielded by Ipsos Reid on behalf of RallyEngine, 80% of organizations stated to have had an emergency plan prior to the 2013 Alberta Flood. The majority (81%) of organizations rated their plans as effective. Of those who rated the plan effective, 19% said they were able to reach employees or communicate well, and 9% said that people knew what to do in the case of an emergency. Of those who said their plans were ineffective, 67% said there were gaps in contact information.

Of those interviewed, 92% stated having their own commute to work disrupted by the flood, 86% closed one or more of their premises, 90% had at least one of their employees evacuated from their home, and 80% of organizations has at least one employee whose home had been flooded.

The majority stated that the focus of communications was on alerting employees of the operating status of the business (94%), and/or ensuring employees’ safety (94%). Just under half of the businesses that had emergency response plans, had emergency communication plans (44%) in their emergency response plans and 20% indicated that contact lists were included.

Just under half (44%) updated their emergency response plans following the 2013 Alberta Flood. The updated plans included steps for business continuity, (11%) follow up procedures, (22%) severe weather/natural disaster instructions, and (13%) bomb threats.

Email and manual calling were used by the majority of organizations (92% and 84%, respectively) for communications with employees or partners during the flood. Among those who use email for emergency communications, 85% said it was an effective tool. Among those who used manual calling for emergency communications, 81% said it was an effective tool.

Approximately half (51%) of those who do not currently use mobile notification tools for communication with employees for emergencies plan to integrate mobile notifications in the next two years. The majority (92%) of the personnel interviewed stated they use a smartphone for work purposes.


These are the findings of an Ipsos Reid poll conducted between September 3rd, 2013 and September 30th, 2013 on behalf of RallyEngine. For this survey, a sample of 50 Calgary businesses with 100 employees or more within Alberta who were directly impacted by the flood were interviewed via telephone. Only personnel responsible for communications to staff/colleagues were interviewed. On a finite sample, the margin of error is estimated at +/- 12.98 percentage points 19 times out of 20 of what the results would have been if all Calgary businesses with 100 or more employees would have been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Paul Lauzon
SVP, Managing Director
Ipsos Reid West

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

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Study of Calgary Business’ Emergency Response Plans


Paul Lauzon
Senior Vice President, Canada
Ipsos Marketing