Global – Eight in ten of those in 27 countries who say they regularly use medical, health, or fitness-related apps rate them to be helpful (very and somewhat) when it comes to exercising (82%) and eating healthy/better (79%). Seven in ten say they are helpful for losing weight/dieting (68%) and lowering stress levels (65%). Six in ten say so about improving their sleep (62%), lowering their cholesterol (61%), taking medication as prescribed (59%) and keeping appointments with doctors/health professionals (57%). Half (48%) say these apps are helpful for not smoking.
The findings reflect a new poll of 3,382 online respondents globally who regularly use a medical, health or fitness-related app. The research was conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.
Those who are most likely to say that medical, health or fitness related apps help them with exercising are from: Mexico (97%), Saudi Arabia (96%), Turkey (90%), Indonesia (89%), Brazil (87%), India (86%), Argentina (85%), Russia (85%), and South Korea (84%). Those in the middle of the pack are from: China (83%), United States (80%), Netherlands (80%), Poland (79%), South Africa (77%), Belgium (75%), Finland (74%), Hungary (73%), and Germany (72%). The least of those who say that medical, health or fitness related apps help them with exercising are from: Great Britain (71%), Italy (71%), Norway (71%), France (69%), Canada (66%), Spain (66%), Sweden (64%), Australia (63%), and Japan (27%).
Those who are most likely to say that medical, health or fitness related apps help them with eating healthy are from: Mexico (96%), Indonesia (92%), Argentina (91%), Russia (90%), Saudi Arabia (90%), Brazil (89%), Turkey (89%), India (86%) and Poland (86%). Those in the middle of the pack are from: China (85%), Hungary (82%), United States (76%), France (74%), Finland (73%), Italy (72%), South Africa (72%), Canada (70%) and Belgium (69%). Those least likely to say that medical, health or fitness related apps help them with exercising are from: Spain (67%), Germany (65%), Great Britain (65%), South Korea (65%), Australia (63%), Netherlands (52%), Norway (40%), Sweden (25%) and Japan (21%).
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These are findings of the research led by Ipsos Open Thinking Exchange (Ipsos OTX) collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior. The research was conducted on the “G@46”wave between June 4-18th, 2013. The monthly Global @dvisor data output is derived from a balanced online sample in 27 countries around the world via the Ipsos Online Panel system. For the results of the survey presented herein, an international sample of 3,382 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, Indonesia, Mexico, Norway, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. In countries where internet penetration is approximately 60% or higher the data output is weighted to reflect the general population. Of the 24 countries surveyed, 15 yield results that are representative: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The nine remaining countries surveyed –Brazil (45.6% Internet penetration among the citizenry), China (41%), India (11.4%), Indonesia (22.1%), Mexico (36.5%), Russia (47.7%), Saudi Arabia (49%), South Africa (17.4%) and Turkey (45.7%)—have lower levels of connectivity therefore cannot be weighted to be general population representative; however, the online sample in these countries are particularly valuable in their own right as they are more urban/educated/income than their fellow citizens and are often referred to as “Upper Deck Consumer Citizens”.
More data and full technical details are available in the Detailed Tables
document on the right.
For more information on this news release please contact:
Senior Vice President, Marketing
Ipsos Open Thinking Exchange
About Ipsos Open Thinking Exchange
Ipsos Open Thinking Exchange (Ipsos OTX) is Ipsos' global innovation
center. This multi-disciplinary team of researchers, strategists, digital natives,
and design technologists is blending advancements in technology and a
cultural shift toward social interactions to create the future of research, one
that is immersive, collaborative, authentic and relevant.
SocialogueTM is an ongoing publication from Ipsos OTX which
features proprietary, global infographics and commentary on social media
trends and behavior. For more information on the current suite of Ipsos OTX
social media research tools, to find more about our Futures initiatives or to
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About Ipsos and Ipsos Global @dvisor
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25-country, online, monthly syndicated research service used to generate
information for media and clients. Every month, we complete 500 to 1,000
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