Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

Wednesday, December 11, 2013

New York, NY – According to a new survey of over 1,000 personal email users conducted on behalf of Microsoft, the email features and services most important to respondents include ensuring ads don’t interfere with email experience (70%), providing advanced spam filters (69%), and providing an easy-to-understand user interface (67%), with seven in ten respondents rating these as extremely/very important.

In addition to this, six in ten also report the option to unsubscribe from emails (62%), being able to easily send and receive large file attachments (60%), and not scanning email content for the purpose of serving ads as being extremely/very important email features (58%).

Over half (54%) also find having unlimited storage space to be important, while four in ten say so of having tools to help automate the clanging of their inbox (44%) and the ability to edit documents within an email (41%).

(Click to enlarge image) is given high marks by its users on many of these key features. Nearly two thirds of users feel that performs well in terms of making sure that ads don't interfere with their email experience, while 79% agree that has a clean, user-friendly interface. It was also found that the majority agree that is respectful of users’ privacy in that it doesn’t scan their emails.

General Email Use

Three quarters of respondents consider themselves to be experienced email users, and in parallel just 15% say that they don’t use their personal account too often. Nearly half (48%) do differentiate between different email providers (women more so than men) - with nearly a quarter of users agreeing that they would switch email providers if it was easier to do, with those under 35 most likely to say that they’d switch (31%).

(Click to enlarge image)

This study was conducted online from November 5-13, 2013 via Ipsos’ online omnibus among 1,019 respondents who are personal email users, ages 18+, residing in the US. Weighting was employed to balance demographics and to ensure that the sample's composition reflects that of the U.S. population of adults according to U.S. Census Bureau data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of 1,019 adults would have an estimated margin of sampling error of +/- 3.1 percentage points, 19 times out of 20 what the results would have been had the entire population of adults in the United States had been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. Total percentages may add up to more than 100% due to rounding.

For more information on this news release, please contact:

Rebecca Sizelove
Associate Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

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About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.

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Preventing Interfering Ads, Providing Spam Filters, and Having an Easy-to-Use Interface Seen as Most Important Features for Email Providers to Offer

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Elen Alexov
Director, Marketing Services,
North America