London, UK – Chris Sinclair has been appointed Regional Director for Ipsos Marketing in Europe and Africa. Based in the UK, Chris Sinclair reports to Lauren Demar, Global Deputy CEO of Ipsos Marketing and to Shane Farrell, Chairman & CEO of the EMEA region.
Most recently, Chris was Senior Vice President within Ipsos InnoQuest in the US. Before that, he was the CEO of Future Thinking, a research agency in the UK specializing in FMCG and retail research.
Chris Sinclair is a seasoned CPG Innovator who has developed, tested, enhanced and helped launch some of the world’s leading Food and Drink brands. Over the past 20 years, he has worked in every CPG category, enhancing concepts, improving product formulations, driving better pack design and developing and delivering accurate forecasts for sales and units.
Lauren Demar commented: “Chris is a creative thinker and has a real passion for clients and helping them to drive their business. He builds strong teams and pushes them to think differently.”
“Technology and embracing alternative routes to market make this such an exciting and fun time to be a Researcher in Marketing. I’m delighted to be working with such a talented team across Europe and Africa, as we bring the latest thinking to our clients, and help them to transform their businesses”, added Sinclair.
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About Ipsos Marketing
Ipsos Marketing is the Ipsos brand dedicated to meeting the innovation and brand growth needs of our clients. It is organized around four global practices: Innovation and Forecasting, Markets and Branding, Healthcare and Qualitative.
Ipsos Marketing experts help clients transform insights into their competitive advantage. They offer innovative contractual models to better manage Market Research money. They distribute insights real-time within client’s organizations by leveraging technology and workshops. They integrate knowledge by combining various sources of insights.
Ipsos Marketing is a specialization of Ipsos, a global market research company which delivers insightful expertise across six specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. With offices in 85 countries, Ipsos has the resources to conduct research wherever in the world our clients do business. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
In 2012, Ipsos generated global revenues of €1,789 billion (2.300 billion USD), of which 53% came from Ipsos Marketing.
Visit www.ipsosmarketing.com to learn more.