New York, NY – Jerry Forristal has been appointed President of the Censydiam Institute, the global center of excellence for Censydiam solutions, regrouping Ipsos MarketQuest brand growth experts around the world.
In his new role, Jerry will lead Censydiam, the Ipsos suite of tools designed to help clients develop growth strategies for their brands.
Jerry brings to the role extensive experience in strategic insights and planning – he’s been one of the Global Strategy Partners at Ipsos, a Global Account Leader with Kantar HQ, a Director of Research with Leo Burnett in Europe, and a Research Manager at Hallmark Cards in both the US and Europe.
Douwe Rademaker, Global CEO of Ipsos MarketQuest, says: “In addition to being a strategic thinker for over 20 years, Jerry is also a strong researcher and passionate story-teller who leverages insights from various sources of information to deliver recommendations that inspire our clients.”
Sue Phillips, whom Jerry succeeds, is appointed Global Head of Insight at Ipsos UU, the qualitative arm of Ipsos. (Read more)
For more information on this news release please contact:
Director, Marketing Services
Ipsos in North America
About Ipsos MarketQuest
Ipsos MarketQuest is the Ipsos Marketing practice aiming at understanding consumers, shoppers and markets to drive business growth.
Our experts help their clients identify business opportunities, define the best positioning for their brands, allocate their marketing investments and develop winning strategies at the point of sale.
Ipsos is the only global agency with a dedicated practice in this area, under-pinned by a powerful and validated philosophy centered on people and human motivations. Our solutions are based on simplified metrics and always linked to business outcomes, through an extensive usage of activation sessions and simulations.
Ipsos Marketing is a specialization of Ipsos, a global market research company which delivers insightful expertise across six specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. With offices in 84 countries, Ipsos has the resources to conduct research wherever in the world our clients do business. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
In 2012, Ipsos generated global revenues of €1.789 billion, Marketing research contributing to more than 50% of Ipsos revenues.
Visit www.ipsosmarketing.com to learn more.