London, UK – Sue Phillips is appointed Global Head of Insight at Ipsos UU, the qualitative arm of Ipsos.
In this role, Sue will help the qualitative teams deliver insightful foundations that can be activated easily within clients’ organisations. Central to this is the development of Activation Workshops, which will become a key component of the Ipsos UU solutions to clients. Sue will also continue to lead the Qualitative branch of Censydiam.
“Ipsos UU has a vision to ‘bring life to life’ for our clients and insight is at the heart of this. I am very excited to be back in my spiritual home of qualitative, working with our talented community of over 1 000 UU friends, to help them turn research insights into action” says Sue Phillips.
Sue has led Censydiam since 2009, transforming the people centric motivational framework into a strong suite of brand growth solutions directly linked to business outcomes.
She brings 30 years of qualitative expertise to the Ipsos UU practice. Sue founded Eureka! Research in 1995 and lead it for 10 years. She has also spent 8 years in Asia Pacific for SRG Asia/AC Nielsen and for Synovate in regional qualitative roles.
Jerry Forristal will succeed Sue as President of the Censydiam Institute. (Read more)
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Knowledge & Communications
About Ipsos UU
With 1000 world-class researchers in over 80 countries, Ipsos UU is the world’s leading qualitative community, with the biggest share of qualitative insights. Always striving to bring Life to life, at Ipsos UU, we love the power of context to explore real people in real life. We love using technology to get closer to people and to their eco-system of influences, and we always apply both HOT (raw, intuitive, disruptive qual) and COLD techniques (robust, rational, logical frameworks) to unearth the freshest insights. Ipsos UU is founded on intellectual generosity, powered by strategic thinking and built for change.
Ipsos UU is a specialized practice of Ipsos, a global market research company which delivers insightful expertise across six specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. With offices in 84 countries, Ipsos has the resources to conduct research wherever in the world our clients do business. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
In 2012, Ipsos generated global revenues of €1.789 billion, Marketing research contributing to more than 50% of Ipsos revenues.
Visit www.ipsosmarketing.com to learn more.