New York, NY – Great ideas don’t come to market overnight, but now they can be tested in that timeframe. Recognizing the need to deliver innovation at an increasing speed, Ipsos InnoQuest has created a new research solution to test ideas and deliver quantitative feedback from a representative sample of consumers in just 18 hours. As a breakthrough solution, InnoQuest*Ideas Overnight is the first and only overnight idea screening offer in the industry.
“Innovation is all around us and its pace is accelerating. But that means there’s less time for trial and error. That’s why we’re developing new solutions to help marketers test ideas and get to market sooner,” says Paul Crowe, Senior Vice President with Ipsos InnoQuest in the U.S. “While not as in-depth or as robust as our existing InnoQuest*Ideas solution, our new Overnight product builds off that platform to provide a quick snapshot that helps gauge the potential for new ideas. Its strength is that it helps marketers determine if their first steps are at least heading in the right direction so they can go from brainstorming session into further product development in just one step.”
InnoQuest*Ideas Overnight offers quantitative idea screening to test up to 100 ideas in less than 24 hours. Currently available in six countries—France, Germany, Italy, Spain, the UK and the United States—with more countries on the way, this innovative new solution operates in the context of a client workshop or as a last minute idea screening. Employing opportunity scores, the solution helps prioritize ideas and determines which are most likely to succeed as fully articulated concepts.
Barbara Garau, Global Director of the Innovation Platform at Ipsos InnoQuest, adds: “To succeed, your ideas need to stand out, but when you look at the market and how complex and dynamic it is, that’s not an easy task. That’s why we’re here. With InnoQuest*Ideas Overnight, marketers get a high level yet high impact solution that helps them sleep better at night, while they sleep at night. Because successful ideas begin with the right research solutions.”
Listen to a recent webinar introducing InnoQuest*Ideas Overnight here: http://www.ipsos-na.com/knowledge-ideas/marketing/webinars/?q=ideas-overnight
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About Ipsos InnoQuest
Ipsos InnoQuest is the Ipsos brand dedicated to meeting the innovation and forecasting needs of our clients.
Ipsos InnoQuest helps clients to maximize the ROI of their innovation processes through a unique, global end-to-end offer and deep expertise across a wide array of sectors. Central to our offer is our ability to provide validated financial metrics – even at very early stages – and clear direction for maximization of initiative potential.
We offer simple, intuitive tools built on a consistent philosophy of what drives innovation success, a comprehensive suite of tools for product research and development offering solutions throughout the product's lifecycle, and powerful simulation capabilities to help clients reach their financial targets. From the fuzzy front end to mix optimization, launch and beyond, we help our clients to maximize their innovation I.Q.
Ipsos InnoQuest is a specialized practice of Ipsos, a global market research company which delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. With offices in 85 countries, Ipsos has the resources to conduct research wherever in the world our clients do business. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.
In 2012, Ipsos generated global revenues of €1,789 billion (2.300 billion USD), of which 53% came from Ipsos Marketing.
Visit www.ipsos.com to learn more.