Who Needs the Remote?

More Than One Out of Four Globally Watch TV on a Computer or Laptop

Tuesday, April 22, 2014

Global - Today’s TV programming viewers want to watch what they want when and where they want to – and now they can. While the majority of people, 86% worldwide, do still watch TV the way it was watched when TV first made an appearance (live on TV), newer technologies are claiming more share among these and other viewers. Indeed, the “usual” viewing platform for 27% has become the computer or laptop. For one in six (16%), the usual method is to stream from the Internet to their televisions, while for one in ten (11%), it is streaming or downloading on mobile devices. These always-available entertainment options may explain why only 16% use a DVR or other recording device attached to their TVs. Remote clickers: enjoy yourselves. Just know that other technologies are waiting in the wings to entertain you and, one day, probably will. For the full release, please click here.

(Click to enlarge image)

More data and full technical details are available in the Detailed Tables document on the right.

For more information on this news release please contact:

Jill Wiltfong
Senior Vice President, Marketing
Ipsos Open Thinking Exchange

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Who Needs the Remote?


Jill Wiltfong
Senior VP, Marketing
Ipsos Open Thinking Exchange