Ipsos Wins Big at 2014 MRIA Research Awards Gala

Canadian Research Industry Honors Ipsos with Three Distinctions for Research Excellence

Friday, June 27, 2014

Toronto, ON – When great collaboration is coupled with powerful research, incredible things can happen. Like all great partnerships, the two work to make each other better, yielding insightful, integrated programs that make a difference. Ipsos has always been proud to work with exceptional clients, and a number of these partnerships, as well as the work they produced, have recently been recognized with Excellence in Research Awards from the Marketing Research and Intelligence Association (MRIA).

Ipsos and RBC Royal Bank received the Best Integration award, which is presented in recognition of a research project that demonstrates successful integration of market research with other information sources. Lesley Haibach, Vice President with Ipsos Loyalty, shares this honor with Anne Kossatz of RBC Royal Bank.

Additionally, Ipsos was also recognized with an honorary mention for the Murray Philip Altruistic Award for a campaign with Corbin Partners. This award is given to a market research project done on a pro-bono or reduced profit basis, for a not-for-profit organization that has contributed positively to the individuals, groups or communities that form part of our Canadian network, which it was meant to help. Recognition for the project was shared between Amy Charles, Senior Vice President of Ipsos Loyalty, and Ruth Corbin, of Corbin Partners.

Ipsos and The City of Calgary were presented with the Public Policy Impact Award, which is awarded for a research project in the broader public sector that has had a demonstrable public policy impact. The award went to Ipsos Public Affairs’ Vice President, Jamie Duncan, and The City of Calgary’s Philippa Wagner and Lauri Robertson.

“It is an honor to receive this recognition from MRIA,” says Gary Bennewies, President and CEO for Ipsos in Canada. “These awards demonstrate Ipsos’ dedication to our relationships with our clients. We are proud to have played an integral role in these outstanding projects.”

The MRIA’s Excellence in Research Awards recognize excellence in marketing research and intelligence, communications and advertising research, public opinion research, competitive intelligence and data mining. The awards were presented on Tuesday, June 10, at a gala event held as part of the MRIA’s 2014 Annual Conference. Ipsos in Canada was the Pinnacle sponsor of the 2014 MRIA Annual Conference, which took place from June 8-10. Jordan Levitin, Senior Vice President at Ipsos Marketing, served as Master of Ceremonies for the conference.

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 2,000 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.

For more information on the MRIA, its annual conference and the 2014 Excellence in Research Awards, visit www.mria-arim.ca.

For more information on this news release please contact:

Elen Alexov
Director, Marketing Services
Ipsos in North America
(778) 373-5136

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Ipsos Wins Big at 2014 MRIA Research Awards Gala

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Elen Alexov
Director, Marketing Services,
North America