2014 Cleaning Industry Insights

Wednesday, September 10, 2014

New York, NY - The following are some highlights of the 2014 Cleaning Industry Insights report, a national survey among managers of cleaning operations from several industries:

Customer satisfaction and related concerns are important:

  • “Keeping customers satisfied” is a top priority.
  • Causes of concern include “customer dissatisfaction”, both in terms of business in general, and when it comes to cleaning or disinfection as it relates to their business.
  • “Quality of work” is also viewed as a top challenge with managing cleaning staff.

Efficiency also emerges as important in a variety of ways:

  • One of the top qualities viewed as best defining value as it relates to cleaning products used within their business is that of “high quality or effectiveness”, while “products that get the job done the first time” is viewed as among the most helpful factors in performing cleaning services.
  • Few report that their businesses are not taking a “doing more with less approach” due to the economic climate.
  • “Loss of work productivity” is among the top challenges to cleaning-related training.

Most expect business in their sector to improve within the next 12 months.

For more information please download the full report.

This study was conducted online, May 1-7, 2014.The sample consists of 401 managers of cleaning operations based in the United States from the following industries: Food Service (n=100), Hospitality/ Lodging (n=100), Commercial (n=100), and Healthcare (n=101). Margins of sampling error at a 95 percent confidence level would be +/- 5 percentage points for respondents from all industries combined if conducted using a probabilistic sample; the margin of error would be larger within sub-groupings of the survey population. Throughout this document, total percentages may not add up to 100% due to rounding.

For more information on this news release please contact:

Rebecca Sizelove
Associate Vice President
Ipsos Public Affairs

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2014 Cleaning Industry Insights

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Elen Alexov
Director, Marketing Services,
North America