New York, NY – Ipsos is furthering its commitment to providing deeper digital expertise with a new addition to its management team. Alexandre Guerin has been elevated to the role of President of Ipsos Loyalty in the U.S. In this post, Alexandre is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney who became President of Ipsos MarketQuest in the U.S in January 2014.
Alexandre has been with Ipsos since 2006, and has risen through the ranks with a number of senior roles spanning the eight year period. He spent the past two years as Managing Director of Ipsos Loyalty in France, where he oversaw all studies about customer and employee relationship management. Prior to this, he focused on building online platforms used to retrieve, analyze and process customer feedback under the role of Executive Vice President of Ipsos Global Operations and Ipsos Interactive Services. He spent his first two years at Ipsos as Group Transformation Manager, where he was responsible for the reorganization of global business lines.
Announcing the appointment, Ralf Ganzenmueller, CEO of Ipsos Loyalty, says: “Alexandre has been a brilliant leader of the business in France for the past several years. He has a proven track record for talent management and delivering on major projects, and has played a key role in pioneering a wealth of digital research techniques, especially Enterprise Feedback Management. But most importantly, he’s a hard worker with tremendous passion for what he does.”
Prior to joining Ipsos, Alexandre spent six years as a Consultant and Manager at A.T. Kearney, where he was responsible for leading engagement teams and managing day-to-day client relationships. Before his work at A.T. Kearney, he began his career in consumer goods marketing at Nestlé and Unilever.
“I look forward to playing an integral part in shaping the future of Ipsos Loyalty in the U.S.,” says Alexandre. “We already have a vibrant and talented team here, and we’re going to place even more emphasis on delivering better service and benefit to our clients so they can take their businesses to new heights.”
Alexandre is a graduate of the HEC School of Marketing. While Alexandre is from France, he was raised in London and New York. He is based out of Ipsos’ office in New York, where he resides with his wife and two young children.
Taking over Alexandre’s role as head of the business unit in France is his current deputy, Olivier Lagrand. A research professional with over 17 years of experience on both the agency and client sides, Olivier was appointed Deputy Managing Director of Ipsos Loyalty France in February 2013. He joined Ipsos France in 2010 to lead the industry and services business units. Prior to that, he worked with Synovate, both in France and the United Kingdom, specializing in the consumer and business service sectors.
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Ipsos in North America
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.
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