Three Quarters of British Columbians Support the Renewable and Low Carbon Fuel Requirement Regulation

Good of the Environment and Need to Protect and Conserve Resources Top Reasons Offered for Support

Thursday, September 25, 2014

Vancouver, BC –Three quarters (73%) of British Columbians are supportive of the Renewable and Low Carbon Fuel Requirements Regulation, including one in four (24%) who strongly support it, according to a survey conducted by Ipsos Reid on behalf of the Western Canada Biodiesel Association.

In 2008, British Columbia introduced the Renewable and Low Carbon Fuel Requirements Regulation. The Regulation enables the Province to set benchmarks for the amount of renewable fuel in B.C.’s transportation fuel blends and reduce the carbon intensity of transportation fuels overall. Despite moderate initial awareness, after reading a brief description of the Regulation, a strong majority (73%) of British Columbians support it, whereas one in ten (9%) oppose it, including 4 per cent who strongly oppose it. Nearly one in five say they don't know (18%).

When asked why they support or oppose the Regulation, the top positive reasons offered by British Columbians for their position have to do with the environment (46% of mentions); the need to preserve and conserve resources (21% of mentions) and the general appeal (e.g. good idea; necessary; step in the right direction) of the Regulation (17% of mentions). The top negative reasons offered by British Columbians for their position have to do with cost (8% of mentions); efficacy (6% of mentions); and mistrust of government (6% of mentions). Nearly one in ten mentions (8%) have to do with needing more information.

Respondents were asked to rank a number of statements about the Regulation and alternative fuels in terms of how important they think each is to know. Given that only one in ten (10%) of British Columbians were clearly aware of the Regulation prior to hearing it described as part of the survey, it is perhaps unsurprising that over four in five British Columbians think that all of the statements are important to know about.

Two statements that emerge as most important to know about in the eyes of British Columbians regard the safety of the fuels for vehicles (46% say very important to know) and the impact of the Regulation on reducing greenhouse gas pollution (46% say very important to know).



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After being exposed to the statements about the Regulation and alternative fuels, respondents were once again asked to indicate their support. Interestingly, this ‘informed support’ measure yields essentially the same findings as the initial measure in terms of overall support; however, the intensity of support increases: three in four (75%) support the Regulation, including 30% who strongly support it (compared to 24% strong support in the initial measure); and one in ten (9%) oppose it, including 3 per cent who strongly oppose it. Roughly one in six say they don't know (16%).

Prior to answering the survey questions, respondents to the survey were provided with the following information: “British Columbia has a regulation called the Renewable and Low Carbon Fuel Requirements Regulation. This Regulation enables the Province to set benchmarks for the amount of renewable fuel in B.C.’s transportation fuel blends and reduce the carbon intensity of transportation fuels overall. As a result of this Regulation, new renewable and alternative fuels are becoming more available, including renewable fuel blends with gasoline or diesel, in addition to new electric car charging stations and fueling terminals for natural gas or hydrogen.”

These are the findings of an Ipsos Reid poll conducted from August 20th to 26th, 2014 on behalf of the Western Canada Biodiesel Association. For this survey, a sample of 800 British Columbian adults was surveyed online via the Ipsos I-Say Panel. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/- 4 percentage points, 19 times out of 20, of what the results would have been had all British Columbians been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:

Will Daley
Vice President
Ipsos Reid
Public Affairs
(613) 368-8979
will.daley@Ipsos.com

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader and the country’s leading provider of public opinion research. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in Canada, as well as the largest pre-recruited household and on-line panels. Ipsos Reid’s Canadian marketing research and public affairs practices are staffed with seasoned research consultants with extensive industry-specific backgrounds, offering the premier suite of research vehicles in Canada—all of which provide clients with actionable and relevant information. Ipsos Reid is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos.ca

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.


Three Quarters of British Columbians Support the Renewable and Low Carbon Fuel Requirement Regulation

Contact

Mike Colledge
President / Président, Canada
Ipsos Public Affairs
+1 613 688 8971
mike.colledge@ipsos.com