Ipsos Delves Deeper into Digital with New Senior Vice President

Jake Dorn Brings Decades of High-Tech and Online Strategy Experience

Monday, September 29, 2014

Seattle, WA – Ipsos is kicking its digital offering up a notch with the addition of Jake Dorn as Senior Vice President-Chief Client Director for Microsoft. His role will be to lead the organization, strategy and vision for Ipsos’ global initiatives with Microsoft. Marie-Christine Bardon, Managing Director of the Ipsos Global PartneRing program, made the announcement.

“Jake joins us at a very important time. As technology continues to transform the intelligence and insights that we provide, we must continue to attract and integrate forward-thinking digital natives,” says Bardon. “Jake’s hire represents our ability to do exactly this. His years of digital experience give him a deep understanding of the technology environment, and of the challenges and transformation it is currently facing. Of course, it also helps that he has a true passion and shared excitement for this opportunity. We are thrilled to have him on board.”

Jake brings nearly 20 years of experience in the High-tech and Digital Strategy space to Ipsos. His wealth of knowledge, gleaned from a body of work spanning Mobile, Software, Consumer Electronics, Automotive, Gaming and Sports/Media/Entertainment, has routinely positioned Jake as a pivotal player in the digital transformations of some of the largest and most successful organizations in the world.

Jake comes to Ipsos from Digitaria, a WPP full-service digital agency, where he spent three years as Vice President of Global Business Development and Strategic Partnerships. In this role, he was responsible for identifying new business opportunities and building partnerships with key clients, including Amazon, LinkedIn, Sony, Kia and Hyundai, among others.

“The tech industry is truly one of the most dynamic and fast-paced out there. To help clients navigate this unique environment, we need to draw on new research tools that will transform the insights that we deliver,” adds Dorn of his new role. “The progressive solutions that Ipsos has launched in this area really blew me away, and I couldn’t be more excited to get started on leveraging Ipsos’ strengths to drive impact for Microsoft in the marketplace.”

Jake holds an International MBA from the Thunderbird School of Global Management, and a Bachelor of Science in Marketing from Oral Roberts University. He is based out of Ipsos’ office in Seattle, Washington.

For more information on this news release please contact:

Elen Alexov
Director, Marketing Services
Ipsos in North America
(778) 373-5136

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Ipsos Delves Deeper into Digital with New Senior Vice President

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Elen Alexov
Director, Marketing Services,
North America