Ipsos Adds Depth to Qualitative Specialty with New Talent

Gayle Lunn and Christian Arambulo to Strengthen Qualitative Research Offering in Canada

Tuesday, November 18, 2014

Toronto, ON – As part of a continued effort to expand its qualitative research capabilities within the Canadian market, Ipsos has added two new executives to its team. Gayle Lunn joins as a Vice President with Ipsos UU and Christian Arambulo joins as a Director with Ipsos UU. The announcement was made by Gary Bennewies, CEO and President of Ipsos in Canada.

“The methods we use to uncover consumer insights are changing, and that’s especially true for qualitative research,” notes Bennewies. “The confluence of new technologies such as mobile and digital have both expanded and enhanced our offering. But one thing remains the same – delivering the best to clients requires having talented people. This powerful duo has the expertise to help our clients achieve new levels of success.”

Gayle Lunn

Gayle Lunn brings over 15 years of experience in building brands to her new role. As a Vice President with Ipsos UU, she will be responsible for spearheading qualitative research solutions for clients across a range of categories. In addition, she will be focused on enhancing the capabilities of Ipsos UU, drawing on her depth of experience in strategic consultation, digital delivery, and segment expertise with teens and Millennials. Lunn joins Ipsos from Rethink Communications, where she worked for two years as Director of Strategy. She also held senior roles at Dashboard Communications and Aliant Mobility/Bell Atlantic, and started her career with organizations such as Youthography, Kids Help Phone and Cossette.

Christian Arambulo

A seasoned market researcher, Christian Arambulo brings deep experience in managing and executing strategic research projects. Since 2009, he has held several roles at ABM Research, most recently as an Associate Vice President. While there, he ran large global research studies and effectively managed teams. In his new post, he will work with clients to consult, design and execute qualitative research projects.

“Having Gayle and Christian join Ipsos underscores our commitment to building the strongest qualitative team in the region. I look forward to watching their success as they work to write this new chapter in market research,” adds Bennewies.

Gayle Lunn is a graduate of the Emerging Leaders program at the Rotman School of Management, and holds a Bachelor of Music from Queen’s University. Christian Arambulo received a Bachelor of Arts in English from the University of Toronto. Both are based out of the company’s Toronto office.

For more information on this news release please contact:

Elen Alexov
Director, Marketing Services
Ipsos in North America
(778) 373-5136

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Ipsos Adds Depth to Qualitative Specialty with New Talent

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Elen Alexov
Director, Marketing Services,
North America