Fearing Wrong: Global Perspectives on Violence Against Children

Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home

Wednesday, December 03, 2014

Ottawa – World Vision, in collaboration with Ipsos Reid, has released a global survey on knowledge and attitudes towards violence against children. The study, Fearing Wrong, is based on a survey of 11,331 people from 28 countries, conducted by Ipsos Reid on behalf of international aid agency World Vision.

Although violence against children is seen as a growing problem, nearly four in five (79%) express optimism that violence against children can be significantly reduced and eventually eliminated if people work together to prevent it and raise awareness about it.

Yet, while respondents seem to recognize the problem of violence against children and are optimistic that it can be solved, the survey data suggests that the issue is misunderstood by the public in at least one critical respect. When asked where children are most at risk of violence against children, over three in five (61%) believe that children are at the greatest risk in public places outside the home (48%) and public transportation (12%), while 51% consider children to be least at risk of violence in their homes. However, according to World Vision, and studies conducted by other leading agencies , violence against children is more common inside than outside the home.

The survey included questions about specific forms of violence against children. The results show that sexual violence, such as forced prostitution or pornography (92% very harmful), forced intercourse (91%) and luring children online for sex (90%) are seen as the most harmful forms of violence against children. While harmful, sexual violence is not seen as the most common form of violence against children (with 38%, on average, describing sexual forms of violence as very common). The most common form of violence is said to be physical punishment (55% very common), gang violence (50%) and physical abuse (49%). Ultimately, nearly four in five respondents (79%) believes that most violence against children goes unreported, making it hard for anyone to know the full extent of the problem.

Three quarters of people think internal factors and individual experiences, such as a lack of knowledge about violence against children (75%), a history of past abuse (75%) and substance abuse (75%) are the most common causes of violence against children. External factors such as poverty (61%), cultural practices (45%), organised crime (57%), terrorism (31%) and abuse by armed forces (24%) are less often seen as causes of violence against children.

These are the among the findings of Fearing Wrong, a study that consisted of a 15 to 20 minute survey among 11,331 individuals in 28 different countries worldwide, offered in 12 different languages, and conducted between July and August, 2014. In most countries the survey was conducted online. In Lebanon, Pakistan, El Salvador, Kenya, the Democratic Republic of Congo and Bangladesh, where large and diverse online samples were not available, the survey was administered in-person.

For more findings from the study, visit http://fearingwrong.wvi.org to download the full report.

For more information on this news release, please contact:

Will Daley
Vice President
Ipsos Reid
Public Affairs
(613) 241-5802

About Ipsos Reid

Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

Fearing Wrong: Global Perspectives on Violence Against Children

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Elen Alexov
Director, Marketing Services,
North America