Ipsos Reid and Reader’s Digest Release Annual Trusted Brand™ Survey

Canadians Continue to Remain Loyal to Brands They Trust Most

Monday, January 19, 2015

Toronto, ON – Canadians are remaining loyal to the brands they trust most. Over nine in ten (92%, 35% strongly agree/57% somewhat agree) say they tend to buy from the company they trust more when quality and price are similar, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Less than one in ten disagree...

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Ipsos Reid and Reader’s Digest Release Annual Trusted Brand™ Survey

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Contact

Sean Simpson
Vice President, Canada
Ipsos Public Affairs
+1.416.324.2002
sean.simpson@ipsos.com